Habana Calle 6

 Habana Calle 6 is a great place to find Cuban food and fun on           6th street in Austin Texas.

I am proud to have designed this big, bright and colorful blade sign for them. Austin is the live music capital of the world and everyone heads to 6th street to hear bands from all over the world and to have a good time. Austin is my hometown and I am particularly proud to have contributed to its atmosphere with my designs.

Here is a photo of the finished sign at night.

Several design options were created from scratch. Although the presentation art is handled digitally, the first phase for me takes place in my sketchbook the old fashioned way.

After the initial design direction was approved,  I built this 3D model and used the renders to gain approval from all parties involved. The sign was then fabricated to match it exactly. 
Here is a photo of the finished sign during the day.

Pluckers Wing Bar

 Pluckers Wing Bar is a national chain and I had the pleasure of designing the pole signs and exterior signage systems for the Round Rock and South Austin locations. I love designing pole signs because they have such high visibility. They transform the urban landscape and I get a thrill out of seeing them as I drive around town.

Wild Fish Restaurants

 I was called upon to create the first wave of concept art and visualizations for a new chain of high end restaurants called Eddie V's Wild Fish. The job included logo design, signage systems and design of exterior design elements. The first ones opened in California and Arizona and look fantastic. This job went on for about a year and included so much  work that I found it hard to pick out which images to show. Like many large projects, there were many revisions and not all of the designs made it into the final production. Here is a sampling of some of the pre visualization work that I did for the California location.

3D programs are very useful for visualizing different surface and material options.  

This is one of the site survey photos of one of the locations before any work had begun.

Using Lightwave 3D and photoshop I took the site survey photos and set about creating a vast collection of 3D photo composites showing possible solutions for the individual sites.