When I was called upon to design a pole sign for a new development on Guadalupe Street in the heart of the UT campus area, I had a completely blank slate to work with. The building had not even been built yet and no design direction was given. I imagined and illustrated the pole sign below and the developers approved it instantly. I then created the production files to hand off to the sign shop the design became the basis for the look of the entire project.
After the concept for the pole sign was approved, the design was carried through the rest of the exterior design and signage systems for the development.
This is the finished pole sign after it's installation at 3110 Gaudalupe Street, Austin TX.
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