Thursday, March 13, 2008

Data Foundry

 Texas Net became Data Foundry and I was happy to reflect that by designing new signage to go along with their new identity. The clients approved the first round of concepts resulting in the creation of two more custom signs in Austin.
 
This is the unedited before shot of the first Data Foundry location sight survey.

The sign for the first Data Foundry location was designed as a 3D model and composited with the edited sight photos to create these two renderings showing the reverse channel neon sign during the day and during the night. The client approved the job based on these images, at which time I created all of the vector files necessary for it's production. The final sign was fabricated and installed to match these images perfectly. 


 This is the before shot from the initial site survey of Data Foundry's second location. Just as with the first location, this existing sign also had to be replaced with a 3D model of the proposed new sign design for presentation and approval from the client.

The sign for the second location was also created in 3D and composited with the edited site photos to illustrate what the finished installation would look like during the day and night.

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